EENMAAL pop-up restaurant

16 01 2015

The timing couldn’t be better. Interest in food culture is peaking and even more, dining out with a smartphone next to the dish has caussed seperation from the pleasures of socializing. There are even people who argue that dining with others takes away from the culinary experience, diverting one’s focus from the garlicky aroma of a winter black truffle or the buttery texture of top-grade raw tuna to the tedious obligation of sustaining conversation. Anyhow the taste of persons eating alone seems different, and even more intense, according to our guests.

Dining at a table for one can be an inspiring experience in our hyper connected world just because you can disconnect for a while. Immediately after the launch in the summer of 2013, EENMAAL became an attractive worldwide known brand for temporary disconnection. Since opening of the first temporarily restaurant 'EENMAAL' till today each pop up is completely sold out according to Marina Goor. 

The Dutch word EENMAAL in English means 'once' You can split the word up into 'EEN' and 'MAAL' meaning 'one' and 'meal'. A meal for one person.

The pop up restaurant offers a fixed €35 four-course menu including cocktails and wine. Marina Van Goor has plans to bring the temporary restaurant to London, Paris and other European cities. She's breaking the perception that eating out alone isn't very attractive. Dining alone can be an inspiring experience because you get a chance to disconnect for a while in today's hyper-connected world.

Inspiration for the pop up restaurant EENMAAL came from a scene in the 1984 movie The Lonely Guy perfectly dramatizes the fears many of us have about dining alone. The main charatcer in the movie played by Steve Martin, walks into an fancy restaurant and requests a table for one—“I’m alone,” he says to the maître d’. The whole restaurant grinds to a halt while a theatrical spotlight follows Steve Martin to his table. The worlds first 'table for one pop-up restaurant' in Amsterdam, aims to remove the social stigma of dinner out without a companion.

"The launch of EENMAAL produced more than we could have hoped for, says Marina van Goor, founder and creator of the table for one restarant. Apparently, this is as innovative in the Netherlands as it is in Brazil, China and India. Print media, radio and television producers all over the world have covered it and we’ve received very positive reactions via social media, blogs and from the visitors who ate at EENMAAL for the first time."

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