In the period from 1992 till 1994, Alessandro Mendini, Stefano Marzano as the head of design at Philips, Alberto Alessi as the CEO of Alessi, together with other designers, developed a new design language for a series of kitchen appliance. The series at first consisted out of a toaster, a water-boiler, a coffee maker and a citrus-press. Later on the blender was added to this series with a new design-statement.
